A BUSINESS specialising in active dog products has mopped up at an annual pet trrade awards event.

Henry Wag, based in Coleford, won gold in the Pet Product of the year category at the Petquip 2019 trade awards for its Noodle Glove Towel and its complete range of pet cleaning and drying products.

The products have been designed by 3P Enterprise company founder Grant Rogers to make it easier for pets to enjoy a more active outdoor life by offering cleaning and drying solutions for active dogs and their owners.

They consist of a selection of highly absorbent microfibre towels, drying gloves and absorbent dog coats.

The awards ceremony dinner was held on Sunday, September 22, as part of the Pet and Aquatic Trade show in Telford, where Henry Wag was presenting its new and existing product range to UK and international pet trade buyers.

Entries competing for the prestigious Petquip awards were judged by independent pet retail and marketing experts, with the Henry Wag product, in the accessories and technical category, pitted against 16 other high-quality products.

After collecting the award, Grant said, “It’s such an honour to have received this award and be recognised by a panel of industry experts.

“We are a really small team, so to win this award in a category with so many other amazing products makes it really very special.”

The award from Petquip adds to an amazing year for Henry Wag, having won the new products showcase at PATS Sandown 2019 for the Dog Drying coat, followed by an appearance on BBC show The Customer is Always Right, where the Henry Wag Noodle Glove Towel won over a panel of consumer testers to receive first place and the coveted winner’s trophy. 

“I made it an objective at the start of this year to put our products and business forward for some awards with the aim of raising the profile of the business and achieving some recognition of what we are doing here at 3P Enterprise and in particular with the Henry Wag brand,” continued Grant.

“The plan seems to be coming together.”