VISITOR numbers are on the increase, reports Ross-on-Wye's Labels Outlet Shopping managing director, Rachel Addison.

The news came as Labels announced plans to encourage even more of its one million annual visitors to visit Ross-on-Wye and other neighbouring towns and attractions.

"A third of our visitors already make Labels part of a full 'day out', going on to visit somewhere else nearby once they've spent time with us at Labels," said Rachel.

"In order to promote all of the many wonderful things on offer in Ross on Wye and the surrounding area, we have invested in detailed tourist maps of Herefordshire, the Wye Valley and the Forest of Dean, which include location and route planners for all of the nearby towns."

Visitors to Labels can now also browse dozens of free local information leaflets and brochures whilst they shop.

Labels has teamed up with Truffle Herefordshire, which enables Truffle Card holders to take advantage of exclusive 'treats' at local businesses and shops.

Labels Outlet Shopping is located at Junction 4 on the M50.